I like this:
In an always-on digital age, it isn’t just adults who struggle with distraction, multimedia multitasking, and their negative physical and emotional side effects. At key ages for brain development, children and tweens are trying to navigate their own uses of personal communication technologies. The tension that results between family members around one another’s habits has been hugely–and somewhat ironically–disconnecting.
We’ve observed that families need and want catalysts for dialogue–and action–around their use of digital devices. Yet our focus isn’t just on limiting screen time. We’ve developed a physical toolkit and supporting media to encourage collaborative reflection and exploration. Because in a time of continuous partial focus, the attention and intentions of millions of young people who will be shaping tomorrow’s world deserves addressing.