I love this: The Times of London is piping the sound of old-fashioned typewriters into its newsroom.
Nearly three decades after Rupert Murdoch’s UK newspaper publisher revolutionised the industry by moving to Wapping and ending the “hot metal” era, his flagship title has reintroduced the distinctive sound of old Fleet Street.
To the surprise of Times journalists, a tall speaker on a stand has been erected in the newsroom to pump out typewriter sounds, to increase energy levels and help reporters to hit deadlines. The audio begins with the gentle patter of a single typewriter and slowly builds to a crescendo, with the keys of ranks of machines hammering down as the paper’s print edition is due to go to press….
The introduction of the typewriter speaker was “a playful idea”, said Lucia Adams, deputy head of digital for The Times and Sunday Times. “Technology has always been an important part of what The Times has done and the typewriter might be an old technology but it’s still a technology.”